About The Opportunity
We operate in the B2B SaaS / Enterprise Software space focused on product-led growth and customer success. This role sits at the intersection of Product, Growth, Sales and Customer Success to drive adoption, retention, conversion and expansion across the entire customer lifecycle.
Role & Responsibilities
- Own and optimise the end-to-end customer lifecycle (acquisition → activation → adoption → retention → expansion → renewal), prioritising high-impact funnels.
- Design, implement and iterate product-led funnels for onboarding, free trial/freemium → paid conversion, upsell and cross-sell, and churn reduction.
- Drive feature adoption with in-product messaging, lifecycle campaigns, and enablement programs to improve time-to-value (TTV) and engagement.
- Lead experimentation (A/B tests, cohort analysis) and use quantitative insights to reduce friction, improve conversion rates and increase expansion revenue.
- Collaborate with Product, UX, Growth, Sales, CS and RevOps to align GTM plans, instrumentation and attribution for funnel improvements.
- Create adoption-focused GTM assets and enablement (onboarding flows, nurture journeys, playbooks, case studies, product pages) to empower Sales & CS.
Skills & Qualifications
We are looking for a hands-on product marketer with proven SaaS lifecycle ownership and strong analytics orientation. Ideal candidates combine strategic GTM thinking with tactical execution and measurable revenue impact.
Must-Have
- Lifecycle marketing
- Funnel optimization
- Go-to-market strategy
- Product-led growth
- A/B testing
- SQL
- Amplitude
- Mixpanel
Preferred
Qualifications (role expectations): Proven product marketing experience in B2B SaaS with direct ownership of adoption, retention, conversion and expansion metrics. Strong analytical mindset, experience running experiments and translating data into product and GTM decisions. Excellent cross-functional stakeholder management and content/enablement creation skills.
Benefits & Culture Highlights
- High-autonomy, high-impact role owning end-to-end growth systems and measurable revenue outcomes.
- Collaborative environment working with Product, Growth and Revenue teams on frontier SaaS products.
- Opportunity to shape GTM and lifecycle strategy for product-led revenue expansion.
Skills: campaigns,metrics,product marketing,teams,adoption,data,customer
