Product Marketing Generalist (SEO + Ops) - B2B SaaS
Flowace.ai
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India Full Time  • Mid level Posted 1 Week, 6 Days ago in.linkedin.com
hubspot attribution ahrefs semrush
Remote
About the Job

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We’re Hiring: Product Marketing Generalist (SEO + Ops)
Location:

Remote

Experience:

2–4 years

Team:

Growth

????

About Flowace

At Flowace, we’re building the

operating system for workplace productivity

.

From time tracking to workforce analytics, we help companies answer one simple but powerful question:

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*“Where is time actually going—and how can we improve it?”*

Our platform enables teams to work smarter, leaders to make data-driven decisions, and organizations to scale productivity without micromanagement.

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The Role (What You’ll Own)

This isn’t a narrow role.

You’ll sit at the intersection of:

Product Marketing × SEO × Marketing Operations × Growth

You’ll help us:

  • Tell our product story better
  • Build a predictable inbound engine
  • Fix and scale our marketing systems

If you enjoy going from

insight → execution → measurable growth

, this role is for you.

????

Shape How the Market Sees Flowace
  • Turn product capabilities into
clear, differentiated positioning
  • Craft messaging that resonates with
HR leaders, founders, and operations teams
  • Own
landing pages, feature pages, and product narratives
  • Support
feature launches & GTM execution

????

Build Our Organic Growth Engine (SEO)
  • Identify high-intent keywords around:
  • employee productivity
  • time tracking
  • workforce analytics
  • Drive
organic traffic that converts into demos & trials
  • Optimize content, pages, and site structure for
ranking + conversion
  • Continuously improve
keyword rankings, CTR, and pipeline contribution

⚙️

Fix & Scale Marketing Systems (Ops)
  • Make tools like
HubSpot, GA4, Search Console

actually talk to each other

  • Set up clean
attribution, tracking, and reporting
  • Build dashboards that answer:
  • ????

*“What’s driving revenue—not just traffic?”*

  • Improve funnel from
visitor → lead → demo → customer

✍️

Execute Like an Owner
  • Launch landing pages, blogs, and campaigns—fast
  • Work closely with design, product, and founders
  • Create content that helps
sales close—not just marketing generate leads

????

You’ll Fit Right In If You…
  • Think like a
marketer

, act like an

operator

, and execute like a

founder
  • Are comfortable with
ambiguity and ownership
  • Care deeply about
results over activity
  • Love connecting
data + storytelling + product

????

What You Bring
  • 2–4 years in
B2B SaaS / product marketing / growth
  • Strong hands-on experience with
SEO (strategy + execution)
  • Experience with tools like
HubSpot, GA4, GSC, Ahrefs/SEMrush
  • Ability to go from
0 → 1 and then scale what works
  • Strong written communication (clear, sharp, no fluff)

Bonus Points
  • You’ve worked on
HR tech / productivity tools
  • You’ve improved SEO that led to
actual pipeline growth
  • You understand
SaaS funnels (MQL → SQL → Revenue)
  • You can tweak a CMS page without waiting on engineering

????

How We’ll Measure You
  • Organic traffic that converts into
qualified leads
  • Growth in
demo requests & inbound pipeline
  • Website conversion rate improvements
  • Clean, reliable
marketing attribution & reporting
  • Contribution to
revenue (not just clicks)

????

Why Join Flowace
  • Work directly with founders and leadership
  • High ownership
  • Build marketing systems from the ground up
  • See your work directly impact
revenue and growth

????

Final Thought

If you want a role where you just “manage campaigns,” this isn’t it.

If you want to

build, experiment, and own growth at a fast-scaling SaaS company

????

*Let’s talk.*

About Flowace.ai
India
Technology, Information and Internet
hubspot attribution ahrefs semrush
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