Product Marketing Intern
???? Location: Gurgaon (On-site)
???? Type: Full-time Internship
???? Start: Immediate Joiners Only
About Nynii
Nynii is India’s leading platform for booking trusted, verified house-help, cooks, caregivers, and domestic professionals.
Our mission is to bring
dignity, transparency, and accessibility
to the domestic workforce ecosystem, while making everyday life effortless for millions of households.
Role Overview
We are seeking a
sharp, analytical, and creative Product Marketing Intern
to user acquisition strategies, and product adoption efforts.
In this role, you will work closely with the
Product, Growth, and Founder’s Office teams
to:
- Position product features effectively
- Analyse user behaviour
- Craft compelling narratives that drive engagement across both
clients and gig workers
Key Responsibilities:
1. Product Positioning
- Assist in crafting positioning, messaging, and value propositions for new features and product flows
- Support execution for:
- Feature launches
- Pricing updates
- Referral programs
- New category rollouts
2. User & Market Research
- Conduct research on:
- User behaviour (clients & gig workers)
- Competitor landscape
- Local market trends
- Compile insights into structured reports to support product decisions and experiments
3. Performance & Growth Support
- Analyse campaign performance across channels
- Assist in building funnels for:
- Acquisition
- Onboarding
- Retention
- Conversion
- Identify drop-off points and recommend actionable improvements
4. Content & Communication
- Draft clear product communication, including:
- Feature highlights
- Walkthroughs
- Release notes
- In-app messages
- Push notifications
- Support social media content around product features and user benefits
5. Cross-Functional Execution
- Collaborate with:
- Design
- Tech
- Marketing
- Operations teams
- Ensure consistent messaging and timely execution
- Track product metrics, user feedback, and campaign outcomes to recommend improvements
Requirements
product strategy, user behaviour, and data-driven marketing
- Excellent written and verbal communication skills with a
refined, professional tone
- Basic understanding of:
- User journeys
- Funnels
- Consumer tech products
- Analytical mindset with the ability to interpret data and present insights clearly
- Ability to thrive in a
fast-paced startup environment
- Familiarity with tools like
Canva, Notion, Figma, or Google Analytics
is a plus
What Makes This Role Exciting
product-growth initiatives
at a scaling consumer platform
- Opportunity to work on meaningful problems impacting
millions of Indian households
- Hands-on experience in:
- Feature positioning
- Product storytelling
- User-centric communication
