What is the role?

We are looking for a Product Marketing Managers who will be responsible for developing and executing strategies to drive product adoption. In this role, you'll be involved with marketing strategy from beginning to end & will create narratives, programs, and campaigns.

The incumbent will work closely with cross-functional teams, including marketing & sales, product, data analytics, to optimize and scale our marketing efforts.

Key responsibilities:

Determining positioning, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base.

Conceptualize, build out, execute, and measure marketing initiatives end-to-end. Work closely with the product & marketing teams on launches, positioning, messaging, events, website, social, campaigns, marketing assets, and customer-facing programs Work with Product teams to identify critical user journeys for consumers. Identify important opportunities to drive step-changes in user growth, increase user engagement with product features, and drive user adoption of existing features.

Analyse, design, and optimize funnels to drive user action towards key desired actions that lead to retention and business metrics.

Design user growth experiments and create scaled user lifecycle programs that drive product adoption and engagement.

Drive consensus, and prioritize ideas to drive growth, and work across functions and channels to implement cohesive user lifecycle strategy and supporting initiatives.

Lead internal/external communication strategy for sharing actionable, incisive findings and insights, and generate from product and engineering partners to drive action on these insights

Identify right activation channels based on customer buying journey, which is effective for the specific customer segments.

Define metrics and dashboards for monitoring and evaluating marketing success. Measure selected marketing campaigns by establishing objectives and targets, tracking and analysing performance, report return-on-objectives.

What are we looking for?

Degree in marketing, business, or a related field (MBA preferred). Experience with technology/ digital first businesses.

Experience with managing large campaigns and bringing new products or features to market 3-5 years of proven experience in go to market deployment role.

Experience influencing & collaborating with internal and external marketing & sales

stakeholders and working across cross-functional teams.

Proficient in data analysis, with the ability to extract actionable insights from large data sets. Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

Exceptional communication and presentation skills.

Must Have's:

Customer-first approach: That's the North Star. Everything we do is to make our users investment experience better & rewarding

Ownership: We don't just sport lab coats, but we experiment-a lot. And we take complete ownership

Data-driven: The source of truth. Simple as that.

Note: Only candidates having expertise in product marketing roles marketing should apply.

Minimum 3 years of experience in core marketing/digital revenue / marketing automation is mandatory.