Product Marketing Lead (FMCG) - Coimbatore

Walkaroo International

Coimbatore, Kerala, India Full Time • Senior level Posted 4 Weeks, 20 Hours ago www.naukri.com

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About the Job

Key responsibilities:

Collaborate closely with the PMT team to understand upcoming product launches.
Develop promotional activity plans for new collections.
Develop product positioning and communication.
Create key communication assetsseries names, logos, creatives, videos, and campaignsin collaboration with the content team.
Track competitor products, market trends, and consumer insights to support PMT decisions.
Monitor campaign performance and prepare concise reports.
Ensure consistent product visibility across focus markets.
Conduct regular market visits for primary research, trend spotting, and consumer insights.
Collaborate with Agencies for execution of Promotional activities.
Carry out market research in support of product management team to assess the market size and market share while developing new products.

About Walkaroo International

Coimbatore, Kerala, India

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