About BeBetta
BeBetta is building the infrastructure for engagement-driven commerce where users play games, shop online, and redeem real-world value in one unified platform.
We sit at the intersection of gaming, commerce, and rewards, turning time & money spent into tangible value.
Role Overview
BeBetta is a multi-layered platform (games + rewards + commerce + growth loops).
Your role is to turn complexity into instant clarity.
If a user doesn t get it in 5 seconds, we lose.
You will define:
- What BeBetta is
- Why it matters
- Why users should care immediately
What You'll Own
1. Category & Positioning
- Define BeBetta s category (not just describe it)
- Craft a 1-line explanation that scales
- Build strong recall and mental availability
2. Product Storytelling
- Convert features into simple, intuitive stories
- Reduce cognitive load across:
- Onboarding
- Games
- Store
- Commerce
- Build 5-second understanding
3. Feature Launches (0 1 to Scale)
- Own end-to-end GTM for:
- Scan & Win
- Commerce (store + redemption)
- Events, tournaments, drops
- Drive:
- Messaging
- Launch narrative
- User education
- Distribution
4. Adoption & Growth
- Improve:
- Activation
- Retention
- Feature adoption
- Identify friction in user journey:
- Play Earn Redeem Repeat
- Drive organic growth loops
5. Cross-Functional Leadership
- Work closely with:
- Product
- Growth
- Brand
- Act as the bridge between product and user understanding
What Success Looks Like
- Users understand BeBetta in 5 seconds
- Clear answer to: What is BeBetta
- Increased feature adoption
- Growth in organic installs
Core Thinking Expectations
- You should be able to answer:
- What is BeBetta in one sentence
- What should a user understand in 5 seconds
- What category does BeBetta own
- Why would users not use a feature
- How do you make things obvious, not explained
Key Skills & Traits
- Strategic clarity
- Strong product thinking
- User psychology understanding
- Sharp storytelling
- Fast execution mindset
- First-principles thinking
Bonus
- Experience in gaming / fintech / consumer internet
- 0 1 product launches
- Strong India consumer understanding
Required Skills
revenue on ad spend cost of customer acquisition data analytics content creation social media strategy SEO\SEM
