Job Title: Product Marketing Manager

Location

: Bangalore/Hybrid/Remote

Exp

• 5-8 yrs

Industry to be worked for: Pharma/Life Sciences/ Manufacturing/ Retail / Fintech / Technology

Technology knowhow - Data Engineering & Governance / AI / Cloud / Emerging Tech / Business Solutions

About the Role

We are seeking a highly strategic and execution-focused

Product Marketing Manager

who can bridge the gap between complex AI capabilities and real-world customer value. You will own

product positioning, go-to-market strategy, and demand generation for AI-driven solutions.

This role requires someone who understands both technology (AI/ML concepts) and business impact, and can translate that into compelling narratives that drive adoption and revenue.

Key Responsibilities

1. Product Marketing & Positioning

·      Define clear, differentiated positioning and messaging for AI products (e.g., GenAI, ML platforms, automation tools)

·      Simplify complex AI/ML concepts into business-friendly messaging

·      Create high-impact content: product decks, whitepapers, case studies, website copy

2. Product Strategy & GTM (Go-To-Market)

·      Own and execute GTM strategy for AI product launches and feature releases

·      Conduct market research: competitors, AI trends, customer use cases

·      Identify ICP (Ideal Customer Profile), buyer personas, and key industry segments

3. Product Sales & Revenue Enablement

·      Partner closely with sales teams to drive product adoption and revenue growth

·      Build sales enablement tools: pitch decks, demo scripts, battle cards

·      Support enterprise deals by articulating AI value propositions to clients

4. Lead Generation & Demand Generation

·      Drive end-to-end campaigns for pipeline generation (digital, webinars, events, partnerships)

·      Work with performance marketing teams to optimize lead funnels

·      Measure and improve conversion metrics across the customer journey

5. Cross-functional Collaboration

·      Work with Product, Engineering, Data Science, Sales, and Marketing teams

·      Provide feedback from market and customers to influence product roadmap

·      Align messaging across all customer touchpoints

Required Skills & Qualifications

·      5+ years in Product Marketing / Growth / Product Sales in SaaS or AI-based companies

·      Strong understanding of AI/ML concepts (GenAI, NLP, automation, data platforms)

·      Experience in GTM strategy, product launches, and demand generation

·      Proven ability to work with enterprise sales teams

·      Excellent storytelling, communication, and presentation skills

Preferred Qualifications

·      Experience marketing Data/AI/ML platforms, SaaS products, or Business solutions

·      Familiarity with tools like HubSpot, Salesforce, Google Analytics, marketing automation tools

·      MBA or equivalent business/technical background

·      Prior experience in revenue & growth

Why Join Us

·      Work at the forefront of AI innovation (GenAI, automation, intelligent systems)

·      High ownership and visibility

·      Opportunity to shape the future of AI-driven products