Job Title: Product Marketing Manager

Department: Marketing Department

Location: Onsite - Delhi, Gurgaon, Noida

Role Purpose

This role exists to define and own the product narrative that drives adoption, revenue, and differentiation. The Product Marketing Manager ensures that SuperProcure’s products are positioned clearly for the right ICPs, with messaging that translates features into business value.By leading go-to-market (GTM) strategy, competitive positioning, and sales enablement, this role directly impacts win rates, expansion, and long-term growth.

Key Responsibilities

• Support product positioning and messaging by collecting customer feedback, survey inputs, and interview insights across target customer segments and use cases.
• Conduct customer surveys, feedback sessions, and basic market research to understand customer needs, pain points, and value perception.
• Assist in planning and executing go-to-market (GTM) activities for new features or updates, in collaboration with Product, Sales, and Marketing teams.
• Help create sales enablement materials such as pitch decks, one-pagers, FAQs, and battlecards based on customer insights and common objections.
• Track and summarize competitive information by monitoring competitor messaging, feature updates, and market trends, and sharing insights with internal teams.
• Support customer adoption and engagement by documenting use cases, success stories, and feedback-led narratives.
• Work with Digital Marketing teams to translate insights into campaign inputs, messaging briefs, and content themes.
• Share customer and market feedback with Product teams to help inform roadmap discussions and communication.
• Measure basic GTM effectiveness by tracking feature adoption, campaign response, customer feedback trends, and win/loss inputs.
• Conduct on-site customer visits to understand requirements, demonstrate the product, and engage in detailed discussions to address customer needs and feedback.

Ideal Candidate Profile

Experience

• 4–6 years in Product Marketing or GTM roles
• Strong experience in B2B SaaS, preferably enterprise or vertical SaaS
• Having completed MBA or equivalent degree

Must-Have Skills

• Proven expertise in product positioning, messaging, and GTM execution
• Strong understanding of buyer personas, ICP segmentation, and value selling
• Ability to translate complex products into simple, compelling narratives
• Experience supporting Sales in competitive, high-consideration deals
• Comfort working cross-functionally with Product, Sales, and Marketing

Good-to-Have Skills

• Experience in logistics, supply chain, or transportation tech
• Experience with AI/tech-heavy products and innovation-led GTMs

Other Details :-

• CTC - 20 - 22 LPA
• Engagement Type - Full Time

About SuperProcure

SuperProcure is a next-generation end-to-end TMS platform with multi-enterprise collaboration for shippers. It digitizes and automates all processes across the logistics value chain from vehicle sourcing to freight accounting, ensuring stakeholder collaboration, real-time visibility & transparency. We are determined to make the lives of the logistic teams easier, add value, and help in establishing a fair and beneficial process for businesses. SuperProcure is trusted by a diverse customer base spread across manufacturing & construction industries to boost their customer serviceability with cutting-edge technology solutions.

Indian logistics spent is 14% of GDP, against 7-9% in developed countries. This makes the Indian industries less competitive in the international market and extra spent for domestic consumers. The logistics inefficiency is driven by manual processes spread across multiple stakeholders who work in silos to complete transportation of goods. SuperProcure aims to revolutionize Indian logistics to save 1% of GDP spending and make India globally competitive, enabling collaboration on a single platform, and driving logistics efficiencies.

Our clients include some of the fortune 500 companies such as Tata Chemicals, Havells, KEI, ITC, PepsiCo, Tata Consumers, Shyam Metallic, APL Apollo, OTIS, etc.

SuperProcure is backed by IndiaMart, Caret Capital & IIM Calcutta. It has been recognized for its innovation at the CII Industrial Innovation Awards, was recognized amongst the Top 50 Emerging start-ups in India by NASSCOM, and ranked Asia's top 10 TMS solution providers by the Global Supply Chain Council (GSCC) and ChainTech. More details about our journey can be found here

Life @ SuperProcure

SuperProcure operates in an extremely innovative, entrepreneurial, analytical, and problem-solving work culture. Every team member is fully motivated and committed to the company's vision and believes in getting things done. In our organization, every employee is the CEO of what he/she does; from conception to execution, the work needs to be thought through.

Our people are the core of our organization, and we believe in empowering them and making them a part of the daily decision-making, which impacts the business and shapes the company's overall strategy. They are constantly provided with resources, mentorship, and support from our highly energetic teams and leadership. SuperProcure is extremely inclusive and believes in collective success.

Looking for a bland, routine 9-6 job? PLEASE DO NOT APPLY. Looking for a job where you wake up and add significant value to a $180 Billion logistics industry every day? DO APPLY.

Team: SuperProcure's success is fueled by our diverse & talented team of 150+ members, 50%+ of whom are women. Together, we collaborate with a shared passion for innovation and excellence. From visionary leaders & meticulous engineers to creative designers & customer support specialists, each plays a crucial role in our growth. We build lasting relationships, understand unique needs, and exceed expectations by delivering cutting-edge tailored solutions.

Culture: All challenges and fun associated with start-ups. Competitive salary, responsibilities, flat hierarchy, daily challenges, long working hours, delivery pressure, and a fun workplace.