POSITION: Product Marketing Manager

Job Mode : Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

Job Overview

Product Positioning & Messaging

• Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

• Create compelling product narratives that differentiate SalesIntel in competitive markets
• Conduct market research and competitive analysis to inform positioning strategies
• Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

• Lead go-to-market planning and execution for new product launches and feature releases
• Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits

• Define target customer segments, buyer personas, and ideal customer profiles
• Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

• Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts

• Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases

• Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks

• Conduct regular sales training sessions and product updates

Customer & Market Intelligence

• Gather customer insights through interviews, surveys, and feedback analysis to inform product and

marketing strategies

• Analyze market trends, competitive landscape, and customer behavior to identify opportunities
• Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy

• Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces

• Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption

• Create product marketing assets for trade shows, conferences, and industry events
• Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

• Work closely with Product Management to influence roadmap priorities based on market feedback
• Partner with Customer Success to understand customer adoption patterns and expansion

opportunities

• Collaborate with Marketing teams to ensure consistent messaging across all channels
• Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

• Define and track product marketing KPIs including message resonance, sales adoption of materials,

and pipeline influence

• Conduct win/loss analysis to understand competitive positioning effectiveness
• Measure and optimize sales enablement program impact on conversion rates and deal velocity
• Analyze customer feedback and market response to refine messaging and positioning

Required Skills & Qualifications

• 10+ years of product marketing experience, preferably in B2B SaaS
• Experience in product positioning, go-to-market strategy, and competitive analysis
• Proven track record in sales enablement and creating materials that drive revenue impact
• Experience with market research, customer interviews, and competitive intelligence
• Deep understanding of B2B sales processes and buyer journeys

Technical Skills

• Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
• Strong analytical skills with experience in performance measurement and KPI tracking
• Familiarity with product management tools and methodologies

Core Competencies

• Strong written and verbal communication skills with ability to translate technical concepts into

business value

• Analytical mindset with data-driven approach to strategy development
• Excellent project management skills with ability to manage multiple product launches simultaneously
• Experience working in fast-paced, high-growth SaaS environments
• Proven ability to influence cross-functional teams without direct authority

Preferred Skills & Qualifications

• SaaS experience across SMB, Mid-Market, and Enterprise segments
• Experience with AI-powered sales and marketing tools
• Experience working with remote and globally distributed teams
• Previous experience in customer-facing roles (sales, customer success, consulting)

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Skills: salesforce,saas,saas marketing,b2b saas,go to market strategy,hubspot crm,product marketing,gtm,b2b,marketing,marketing tool,hubspot marketing,hubspot,marketo,pardot,salesforce pardot,saas b2b