About the Role
We are looking for a Product Marketing Manager to translate complex product capabilities into clear market positioning and growth messaging.
Idiocom is not a traditional eCommerce builder—it is an SEO-first, globally scalable commerce platform. Your role will be to communicate this value effectively to global customers and help drive product adoption.
Key Responsibilities
Product Positioning & Messaging
- Define clear positioning for Idiocom against similar platforms.
- Convert technical features into business benefits.
- Develop product narratives and value propositions.
Go-To-Market Strategy
- Plan launch messaging for new features.
- Create landing page messaging and product storytelling.
- Define ICP (Ideal Customer Profile) and use cases.
Sales & Growth Enablement
- Create product demos, comparison materials, and pitch assets.
- Develop case studies and success stories.
- Support sales and onboarding messaging.
Content & Organic Growth Alignment
- Work with SEO/content teams to build a product-led content strategy.
- Create feature explainers, guides, and product education materials.
What Success Looks Like
- Clear differentiation of Idiocom in the market.
- Improved conversion from website visitors.
- Strong product messaging across all channels.
- Faster customer understanding of platform value.
Good to Have
- Experience marketing eCommerce or SaaS platforms.
- Exposure to global markets (US/EU).
- Understanding of SEO-driven growth models.
Why Join Us
- Work on a globally scalable SaaS platform.
- High ownership and creative freedom.
- Opportunity to define category positioning from an early stage.
- Path for growth into Head of Product Marketing or Growth Lead.
Job Types: Full-time, Permanent, Freelance
Pay: ₹50,000.00 - ₹100,000.00 per month
Benefits:
- Flexible schedule
- Provident Fund
- Work from home
Work Location: In person
