Product Marketing Manager - SaaS/Enterprise Software
4S Advisory
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Hyderabad, India Full Time  • Senior level Posted 2 Weeks, 4 Days ago www.naukri.com
retargeting attribution
About the Job

What You'll Own

Multi-Channel Strategy: LinkedIn, Search, Retargeting, Video etc.,

Persona-Specific Campaigns: Different messaging for each buyer type

Conversion Optimization: Lead magnets/COI calculators, industry landing pages,

nurture sequences

Performance Turnaround: Weekly optimization, advanced attribution, pipeline tracking

Success Metrics

CPL Target: Under $160 across all channels

Conversion Goals: 3%+ landing pages, 18%+ lead-to-SQL

Pipeline: 47 SQLs from 250 leads in a Quarter

ROI Improvement: From 20 cents to $2.55 per dollar spent

About 4S Advisory
Hyderabad, India
retargeting attribution
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