We are looking for a product marketing specialist to join our marketing team. You will help us with the messaging and positioning of our products and their features, and preparing sales collateral.

Responsibilities:

• Own the overall product messaging and positioning regards to the overall market and specific industry verticals.
• Extend our core platform vision to target specific personas and industry verticals with inspiring and incisive messaging that showcases our product innovation and thought leadership.
• Own and drive key product marketing initiatives such as competitive analysis, market research, and product releases.
• Present / Communicate these product updates, feature updates, and all the competitive analysis by way of owning the updates on the Product Website, Pages and Sales Collaterals
• Sales enablement – Communicate the value proposition of our products to sales teams and develop sales tools that support the selling process efficiently. Create and help create sales collateral including product landing pages, product brochures and presentations
• Work with the broader marketing team to develop campaigns to carry products to market (e.g., webinars, online branding campaigns, and videos).
• Product launch – plan the communication of new product releases and manage the cross-functional implementation of the product launch plan.
• Analyze user behavior and journey on website and come up with plans and strategies to improve our Onsite Conversions, User retention (Reduce Bounce Rate, Exits), Improve User Engagement (Time on site, pages/session) and improve lead flow (Visitor to lead conversion)

Requirements:

• 2 to 6 years of experience in a product marketing role for a SaaS product.
• Outstanding communication skills verbal, writing and collaboration. Writing samples required.
• Hands on experience in writing product marketing briefs and documents
• Hands-on experience in managing wordpress websites
• Knowledge of analytical tools like Google Analytics, Hotjar, User Behaviour and User Journey analysis
• Sound technical background as we are a B2B/enterprise product.
• Demonstrates strong analytical and strategic thinking skills and the ability to translate those skills into creative, marketable messaging and content