Product Marketing Specialist/Mgr
Adobe
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Bengaluru East, Karnataka, India Full Time  • Senior level Posted 3 Weeks, 5 Days ago in.linkedin.com
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About the Job
Senior Manager, Product Marketing – Adobe
About The Role

Adobe is seeking a dedicated Senior Manager to join our dynamic Product Marketing team! You will play a crucial role in crafting our marketing vision for one of our core product categories within the B2B SaaS space. This is an outstanding opportunity to demonstrate your extensive experience in product marketing, go-to-market strategy, and leadership. Work closely with senior collaborators to set global priorities, guide investment choices, and effectively deliver marketing initiatives across channels.

Key Responsibilities

Strategic Leadership:

  • Define and evolve global product marketing strategy for enterprise SaaS offerings.
  • Drive annual planning, budget allocation, and marketing efficiency initiatives aligned with business objectives.

Go-to-Market Excellence:

  • Lead end-to-end GTM planning for new product launches and major campaigns
  • Develop positioning, messaging, and value propositions tailored for enterprise buyers and decision-makers.

Cross-Functional Influence:

  • Serve as a trusted advisor to senior marketing and product leadership
  • Collaborate with Ops, Coordinated Marketing, Sales Enablement, Finance, and Performance teams to complete high-impact initiatives.

Insights & Reporting:

  • Deliver executive-level reporting on marketing performance, pipeline impact, and return on investment.
  • Leverage data-driven insights to optimize campaigns and inform strategic decisions.

Innovation & Enablement:

  • Build frameworks and tools for audience segmentation, persona development, and 1P data activation.
  • Champion test-and-learn approaches to scale innovative marketing programs globally.
Requirements

Experience:

  • Over 10 years of experience in Product Marketing in B2B SaaS, including leading global GTM strategies.
  • Proven track record of driving measurable impact on pipeline and revenue.

Skills & Proficiencies:

  • Outstanding critical thinking and analytical skills; ability to translate insights into actionable plans.
  • Strong executive presence and ability to influence at all levels in a matrixed organization.
  • Expertise in SaaS business models, enterprise buyer journeys, and digital marketing trends.

Education:

  • Bachelor’s degree in Marketing, Business, or related field, with equivalent experience considered; MBA or equivalent experience preferred.

Attributes:

  • Operations-minded with a passion for process optimization.
  • Collaborative leader who thrives in dynamic, global environments.
About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

About Adobe
Bengaluru East, Karnataka, India
Software Development
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