Senior Manager - B2B Product Marketing
Optum
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Gurugram, India Full Time  • Senior level Posted 5 Days, 12 Hours ago www.naukri.com
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About the Job
Primary Responsibilities:
  • Product Positioning and Messaging:
  • Develop and maintain clear, value-based positioning and messaging for products and product families aligned to US healthcare market needs
  • Translate complex product capabilities into client-ready value narratives focused on outcomes, cost management, and operational impact
  • Ensure messaging consistency across product families while allowing flexibility for specific buyer segments
  • Go-to-Market and Launch Execution:
  • Support go-to-market planning and execution for new product launches and enhancements
  • Own launch execution activities including timelines, asset readiness, and internal enablement
  • Sales Enablement and Commercial Support:
  • Create and maintain sales enablement materials including one-pagers, capability decks, FAQs, and executive presentations
  • Support standardized RFP and proposal content
  • Stakeholder Partnership:
  • Act as a trusted product marketing partner to US stakeholders
  • Clarify ambiguous inputs and translate them into structured deliverables
  • Governance and Compliance:
  • Ensure all messaging and materials adhere to healthcare regulatory, legal, and compliance standards
  • Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
  • Bachelor's degree in marketing, communications, business, or related field; or equivalent experience
  • 10+ years of experience with 5+ years in B2B product marketing, public relations, solution marketing, or enterprise marketing
  • 5+ years project management experience within a matrix organization
  • Experience supporting US-based or any other international, enterprise businesses
Preferred Qualification:
  • Healthcare, insurance, PBM, or regulated industry experience
About Optum
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