Make an impact with NTT DATA
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.
Your day at NTT DATA
The Senior Principal Product Marketing Specialist will be responsible for driving content marketing strategy, messaging, and communications for an assigned product/service offering to position NTT DATA as a partner of choice and drive growth for the business. The marketer will work with the Offering leaders to develop the Marketing & Communications materials strategy and collaborate with the regional business and marketing teams on marketing campaigns.
This is an individual contributor role reporting to the Global Marketing Vice President.
What You'll Be Doing
Key Responsibilities:
- Craft business goals aligned marketing plan for the assigned product/service offering
- Develop messaging and positioning for the product/service offering to drive competitive differentiation
- Collaborate with offering leaders to create high quality, impactful marketing and communications content including service overview presentations, battlecards, success stories, point of view papers, blogs, newsletters, social promotions, video storyboards, sales enablement and more
- Simplify the technical positioning of the product/service into key market messages and sales tools prior to the launch of a new product/service.
- Develop digital content for the global and regional websites aligned to the product/service positioning
- Work with the regional business leaders to determine the appropriate marketing programs to build the sales pipeline for the assigned service/product
- Influence the development of marketing programs, initiatives and campaigns to drive awareness, interest and demand for the product.
- Develop appropriate targeted messages to drive service and solution positioning, increase sales and enhance market share.
- Monitor and improve marketing's content/asset life cycle.
- Evaluate and adjust marketing, branding and communications strategies to respond to changing market trends and competitive dynamics.
- Track and monitor the success of the program on a scorecard or dashboard that reflects the associated metrics.
Skills Required
- Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders.
- Excellent business and commercial acumen.
- Excellent interpersonal skills to drive collaboration for campaigns, value propositions and marketing messages.
- Excellent verbal and written communications skills
- Strategic thinking ability to be able to think longer term impacts of marketing programs.
- Advanced ability to present information in a clear, concise manner.
- Effective communicator with strong personal skills with global counterparts
- Must be organized, enthusiastic, results-oriented, innovative and able to deal with ambiguity and tight deadlines while working effectively in a team environment.
- Ability to work with and manage many projects within the required deadlines.
- Strong understanding of digital and key social media platforms – web, email, Twitter, LinkedIn, etc.
- Strong core consulting skills – i.e. secondary research, presentation, including logical structuring and storytelling,
- Self-motivated, innovative, and strong team player
Academic Qualifications And Professional Experience
- Post Graduate degree in Marketing, Communications, Advertising preferred
- Work experience: 12+ years working in a B2B IT services firm
Workplace type:
Hybrid Working
About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
