Job Requirements

Role/ Job Title:

Senior Product Manager - Credit Cards

Function/ Department:

Credit Cards

Job Purpose:

As the Senior Product Manager – Affluent Credit Cards, you will be responsible for designing, managing, and growing our premium and affluent credit card portfolio. This role requires a deep understanding of the affluent customer mindset, lifestyle aspirations, and spending behaviours, combined with strong business acumen to deliver portfolio profitability, customer delight, and brand differentiation.

You will play a key role in shaping the strategy, value proposition, and customer experience of IDFC FIRST Bank’s affluent card products.

Roles & Responsibilities:

• Drive end-to-end management of the affluent credit card portfolio — including product performance, revenue drivers, and cost optimization.
• Own the P&L, ensuring profitable growth through disciplined acquisition, engagement, and retention strategies.
• Regularly analyze portfolio metrics such as spend velocity, activation, revolve, utilization, and credit cost to identify trends and opportunities.
• Develop and manage affluent card propositions tailored to high-income and HNI segments.
• Create differentiated product experiences across travel, lifestyle, and financial benefits aligned to customer aspirations.
• Collaborate with partners to enhance product CVPs and design bespoke privileges.
• Leverage data and market insights to understand affluent customer needs, spending behaviour and expectations.
• Work closely with customer experience, marketing, and analytics teams to enhance engagement and reduce attrition.
• Champion customer-first design in all product, process, and communication journeys.
• Drive product launches, campaigns, and lifecycle programs in collaboration with marketing, digital, and distribution teams.
• Support frontline teams with tools, training, and communication to position the affluent portfolio effectively.
• Monitor acquisition funnels, onboarding experience, and first-90-day activation KPIs.
• Coordinate with internal stakeholders (Digital, Operations, Analytics, CX, Risk, Liabilities, Marketing) for end-to-end product delivery.
• Liaise with network partners, merchant aggregators, and benefit vendors to deliver superior value propositions.
• Track competitive landscape and emerging trends across premium card categories.
• Recommend enhancements to card features, reward programs, and customer journeys based on insights and feedback.

Education Qualification:

Graduation: Bachelor’s in Engineering / Technology / Management/ Computers/Science.

Post-graduation: MBA.

Experience:

5 to 10 years of experience in product management, ideally within credit cards, payments, or retail banking of affluent customer segments, premium credit card propositions, and portfolio economics.