Job Requirements
Role/Job Title:
Senior Product Manager-Credit Cards
Function/ Department:
Credit Cards
Job Purpose
The position will be responsible for creating & owning the relevant new product proposition, Own the relevant new product from launch, acquisition, policy, analytics to product execution end to end.
Roles & Responsibilities
- Managing sales funnel through interventions at Credit policy, Underwriting processes, frictionless sales onboarding processes & portfolio metrics for the Millennial Segment
- Ownership of product privileges, campaign metrics, smooth functioning of customer lifecycle including customer service
- Ownership of product planning, analysis and P&L for the millennial segment
- Identify the target segment needs, develop & manage the product offering thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability
- Designing go-to market strategies, enabling the appropriate communication
- Management of Credit Policy & Underwriting Processes for right customer selection, optimizing the existing bank clients for Pre-approved / Pre-qualified eligible base
- Facilitate seamless client onboarding with minimal friction. Establishing and maintaining the internal ecosystem to support scale up of all facets of the business and execution of the segment roadmap
- Work closely with Analytics team for creating the right personas basis lifestyle, behavior, propensity etc for customized and differentiated acquisition messaging for optimal conversion
- Own all aspects of base management, recon across product features , reward redemption, statements, stationary
- Own all aspects related to customer service, add on, replacement & upgrade processes for the segment
- Own P&L for respective partnership.
- Build strong relations with internal & external stakeholders, partners and customers
- Align closely with Customer Service to build and maintain a strong customer experience
- Evaluate & drive promotional plans to ensure that they are consistent with product line and segment’s strategic objective
Education Qualification
Graduation: Bachelor of Commerce (B.com) / Bachelor of Science (B.Sc) / Bachelor of Arts (BA) / Bachelor of Business & Insurance (BBI) / Bachelor of Management Studies (BMS)
Post-Graduation: Master of Business Administration (MBA) / Master of Commerce (M.com) / Master of Arts (MA)
Experience
: 5- 10 Years of experience
