Role summary
As an offshore member of the US brand team, the Senior Product Managerwill partner with commercial brand leadership to operationalize brand strategy through AIN-delivered marketing operations, content and analytics capabilities. Serve as the product-facing lead who enables brand priorities to be executed at scale using analytics and automation to simplify operations, accelerate decisions and generate measurable value.
Key responsibilities
- Act as the primary AIN partner to brand leadership, translating strategic brand priorities (positioning, customer journeys, GTM plans) into execution-ready initiatives and capability requests.
- Collaborate with commercial teams, AIN delivery pods, analytics, compliance and vendors to sequence work, set priorities and deliver against brand outcomes.
- Enable strategic brand execution by championing analytics and automation solutions (modular/GenAI content, workflow automation, production analytics) that reduce manual effort and improve time-to-insight.
- Promote adoption of automation and standardized approaches to simplify operations and increase reuse (AEM/DAM, Workfront, SFMC)
- Translate brand outcomes into measurable KPIs/SLAs and recommend operational changes and adoption plans based on results.
- Define and facilitate clear RACI, handoffs and knowledge transfer between onshore brand teams and AIN delivery to drive alignment with onshore strategic ownership.
- Mentor and lead a small product team and represent product in cross-functional decision forums.
Required qualifications
- BA/BS; advanced degree (MBA/MS) preferred.
- 7+ years product management for US brands, including marketing operations or product owner experience with proven cross-functional partnering and leadership.
- Practical familiarity with enterprise marketing platforms and analytics capabilities (e.g., AEM/DAM, Workfront, SFMC/Veeva or equivalents).
- Experience applying analytics and automation (AI/ML or GenAI exposure preferred) to simplify marketing operations and drive measurable outcomes.
- Experience partnering with centralized/offshore delivery teams and managing vendor relationships.
Preferred
Pharmaceutical or healthcare commercial marketing experience; familiarity with MLR/compliance. Experience with marketing activities for US brands.
