What You'll Do

• Avalara is looking for a Senior Product Marketing Manager to lead our connectors' launches and craft messaging for comarketing.
• You will need to think and act strategically, from creating a marketing strategy and product/solution positioning, to execution on messaging and measurement. In this role, you will work closely with product management, sales, partner and marketing teams to create go-to-market content and strategies that move the needle.
• You will develop and maintain detailed knowledge of these products, working cross-functionally to develop a comprehensive go-to-market plan and communicate details about our unique value in the tax compliance market.

What Your Responsibilities Will Be

• Collaborate with Product Management to distill key functionality and benefits for upcoming features and services into product marketing messages.
• Engage with Revenue Marketing and Partner teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption-focused marketing campaigns.
• You'll craft and develop compelling audience-specific messages and presentations, customer success stories, and videos.
• You'll develop and execute breakthrough product marketing activities that effectively reach target audiences.
• Work with sales to ready our general and specialized sales teams on our value propositions and messaging.
• You'll deliver presentations to internal and external audiences (analysts, customers, conference sessions, and third-party, public events) on Avalara's compliance platform
• Collaborate with other product marketers to develop cross-portfolio messaging and content.

What You'll Need to be Successful

• 5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management
• 5+ years demonstrated track record in crafting positioning and marketing content
• A Bachelor's degree in marketing, business, technology, or a relevant field of studies such as computer science
• Excellent written and oral communications skills with an innate attention to detail
• Demonstrated ability in launching and growing innovative technology products

Preferred Qualifications

• MBA preferred
• Prior experience in financial technologies or tax compliance
• Experience in a high-growth business-to-business technology company
• Experience working in a fast-paced and highly cross-functional organization