Job Title: Senior Product Marketing Manager

Location: Remote-first

Employment Type: Full-time

Team: Founding Team

Seniority Level: Director

■ About the Company

We operate India’s leading consumer brands on Quick Commerce platforms such as Zepto, Blinkit, Swiggy Instamart, and JioMart.

We are India’s first exclusive operator model built specifically for Quick Commerce. Many of the brands we work with were founded in the 19th century and are now scaling faster than ever in the digital-first world.

Our role is simple but powerful:

We act as the execution engine for brands built for shelves — not search bars. From onboarding and listings to pricing strategy, fulfilment optimization, growth marketing, and platform operations — we manage the complete lifecycle.

We don’t create demand. We unlock existing consumer trust and make it instantly available.

■ Role Overview

As a Senior Product Marketing Manager, you will lead the strategy and execution of product positioning, platform growth, category expansion, and brand activation across Quick Commerce ecosystems.

This is a founding team role requiring high ownership, cross-functional leadership, and the ability to build scalable systems from scratch.

You will operate at the intersection of product, growth, supply, and marketplace performance.

■ Key Responsibilities

1. Product & Category Strategy

Define product positioning across Dairy, Staples, Bakery, Meat, Personal Care, and Impulse categories

Identify demand patterns and growth opportunities across cities and platforms

Lead category rollouts and SKU expansion strategies

2. Platform Marketing & Growth

Optimize product discoverability, search ranking, and conversion performance

Drive platform-specific campaigns and promotional strategies

Improve listings, content, pricing frameworks, and digital shelf visibility

3. Performance & Analytics

Track key metrics: GMV, conversion rate, repeat rate, fill rate, stock availability

Identify growth bottlenecks across supply, fulfilment, and platform operations

Build dashboards and execution playbooks

4. Founder’s Office Collaboration

Partner directly with the Founder on high-impact initiatives

Translate strategy into execution roadmaps

Build scalable processes for multi-brand, multi-platform expansion

5. Cross-Functional Leadership

Coordinate with supply chain, operations, finance, and brand partners

Align marketing initiatives with platform constraints and inventory realities

Lead structured problem-solving across categories

■ What Success Looks Like

Faster SKU onboarding and improved digital shelf performance

Increased category penetration across cities

Stronger search ranking and conversion improvement

Reduced operational friction and improved fulfilment metrics

Clear execution frameworks built for scale

■ Ideal Candidate Profile

6–10+ years in Product Marketing, Growth, Category Management, or Marketplace Operations

Experience in FMCG, D2C, E-commerce, or Quick Commerce ecosystems

Strong analytical mindset with structured problem-solving ability

Comfortable working in high-speed, ambiguous environments

Founder’s office or early-stage startup exposure preferred

Demonstrated ability to build systems from scratch

■ Core Traits We Value

High ownership mentality

Bias for action

Strong execution discipline

Comfort with ambiguity

Systems thinking

Intellectual honesty

Learning velocity

■ Why Join Us?

Build India’s first scaled operator model for Quick Commerce

Work directly with the Founder

High autonomy and real impact

Remote-first flexibility

Founding team equity upside potential

If you would like, I can also create:

A LinkedIn hiring post version

A shorter JD for job portals

A more corporate version

Or a sharper startup-style version