About the Role
We are seeking a strategic and performance-driven Product Marketing Manager to lead product positioning, go-to-market strategy, and demand generation initiatives. The ideal candidate should have strong B2B/SaaS marketing experience with expertise in performance marketing, automation, and revenue growth.
Key Responsibilities
- Develop product positioning, messaging, and competitive differentiation.
- Lead go-to-market (GTM) strategies and product launches.
- Drive inbound lead generation through SEO, PPC, paid social, and content marketing.
- Optimize marketing funnels to improve MQLs, SQLs, and conversions.
- Manage marketing automation, email nurturing, and CRM workflows.
- Track KPIs, campaign ROI, CAC, and pipeline contribution.
- Collaborate closely with Sales and Product teams to align growth strategy.
Required Skills
- B2B/SaaS Product Marketing experience
- Performance Marketing (SEO, SEM, PPC, Paid Social)
- Marketing Automation & Demand Generation
- Strong analytical and data-driven decision-making skills
- Experience managing high ad budgets is a plus
Preferred Qualification
Bachelor’s/Master’s in Marketing, Business, or IT-related field. Relevant certifications (Google, HubSpot, SEMrush) are a plus.
Job Types: Full-time, Permanent
Pay: ₹500,000.00 - ₹1,400,000.00 per year
Work Location: In person