Senior Product Marketing Manager
Eminence Technology
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Mohali, Punjab, India Full Time  • Senior level Posted 3 Days, 6 Hours ago indeed.com
hubspot semrush
About the Job
About the Role

We are seeking a strategic and performance-driven Product Marketing Manager to lead product positioning, go-to-market strategy, and demand generation initiatives. The ideal candidate should have strong B2B/SaaS marketing experience with expertise in performance marketing, automation, and revenue growth.

Key Responsibilities
  • Develop product positioning, messaging, and competitive differentiation.
  • Lead go-to-market (GTM) strategies and product launches.
  • Drive inbound lead generation through SEO, PPC, paid social, and content marketing.
  • Optimize marketing funnels to improve MQLs, SQLs, and conversions.
  • Manage marketing automation, email nurturing, and CRM workflows.
  • Track KPIs, campaign ROI, CAC, and pipeline contribution.
  • Collaborate closely with Sales and Product teams to align growth strategy.
Required Skills
  • B2B/SaaS Product Marketing experience
  • Performance Marketing (SEO, SEM, PPC, Paid Social)
  • Marketing Automation & Demand Generation
  • Strong analytical and data-driven decision-making skills
  • Experience managing high ad budgets is a plus
Preferred Qualification

Bachelor’s/Master’s in Marketing, Business, or IT-related field. Relevant certifications (Google, HubSpot, SEMrush) are a plus.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹1,400,000.00 per year

Work Location: In person

About Eminence Technology
Mohali, Punjab, India
Software Development
hubspot semrush
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