Job Title:

Sr. Manager – Product Marketing

Level:

Mid–Senior Level

Location:

Remote

Employment Type:

Contract / Full-Time

Experience:

5–7 years

Preferred Candidates: Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives

About the Role:

We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings.

This role is pivotal to shaping our narrative in global markets, with a strong focus on

India, the Middle East, and the U.S

. You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies.

Key Responsibilities

• Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth

• Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies

• Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions

• Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows

• Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits

• Conduct competitive analysis, market research, and customer feedback loops to inform strategy

• Work closely with external marketing agencies to ensure alignment and execution consistency

• Track campaign performance and product marketing metrics; report insights and optimizations

What We’re Looking For

• Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity

• Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets

• Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape

• Proven track record of developing and executing GTM plans across geographies

• Strong storytelling skills with the ability to translate complex features into clear, compelling benefits

• Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp)

• Excellent collaboration and project management abilities across distributed teams

• Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar

Bonus Skills (Nice to Have):

- Exposure to global SaaS or cybersecurity markets

• Experience in using CRM tools

• Familiarity with paid advertising (Google Ads, LinkedIn Ads)

- Understanding of SEO concepts and ability to collaborate on organic growth strategies

• Experience working with PR and analyst relations