Role & responsibilities :-

• Customer Insights & Product Definition: Engage directly with customers to gather frontline feedback, translating these insights into actionable requirements to help define the next generation of products.
• SDK & Ecosystem Strategy: Continuously evaluate competitor offerings and market trends to provide strategic recommendations on how our software development kit (SDK) and developer tools should adapt to evolving customer needs.
• Technical Collateral Creation: Develop and maintain technical marketing materials, including product briefs, white papers, application notes, case studies, blog content, and tailored product demonstrations for sales engagements and industry events.
• Cross-Functional Collaboration: Partner closely with product management, sales, and engineering to ensure marketing materials accurately reflect product capabilities, market needs, and our overarching roadmap.
• Market Research & Positioning: Conduct market research and competitive analysis to inform product positioning, messaging, and go-to-market strategies.
• Campaign & Launch Support: Craft customer-facing messaging for product launches, trade shows, and webinars , while supporting marketing campaigns targeting key verticals like healthcare, industrial IoT, and consumer electronics.
• Trend Tracking & Digital Presence: Track emerging technologies in AI, edge computing, and semiconductors to identify new opportunities , and manage content on the company website and digital platforms to ensure messaging consistency and technical accuracy.

Preferred candidate profile :-

Qualifications:

• Bachelors degree in electrical engineering / Electronics & Communication
• 4+ years of experience in technical product marketing, product management, or a related role within the semiconductor, AI, or IoT industry.
• Strong understanding of edge AI, embedded systems, or low-power semiconductor technologies.
• Proven ability to translate technical concepts into clear, compelling marketing content , backed by excellent written and verbal communication skills.
• Strong research and analytical skills to conduct competitive and industry analysis.
• Proficiency in presentation tools (e.g., PowerPoint) and content management platforms.
• Self-motivated, organized, and capable of managing multiple projects simultaneously.

Preferred Qualifications:

• Experience working with AI applications, sensor fusion, or embedded software development.
• Familiarity with software development kits (SDKs) and developer-focused marketing.
• Familiarity with customer personas in industries such as healthcare, industrial automation, or smart devices.
• Basic understanding of data analytics and digital marketing metrics.