As a Digital Product Marketing Manager Digitalization & Industrial AI , you will shape and amplify ABBs global digital portfolio. By driving positioning, messaging, and go-to-market strategies for industrial AI and digital platforms, you will ensure ABBs innovations resonate with customers, partners, and industries worldwide.
Reports to: Head of Technology Product Management PA Digital
Key Responsibilities:
- Drive product marketing strategy & positioning for ABBs digital and AI solutions.
- Craft compelling value propositions and persona-based messaging for diverse buyer groups.
- Build industry-specific content & buyer journeys (case studies, whitepapers, campaigns) showcasing AI use cases like predictive maintenance and emissions reduction.
- Enable sales teams with battle cards, pitch decks, and targeted account-based marketing campaigns.
- Leverage market intelligence & customer insights to refine messaging, pricing, and strategy.
- Track and optimize marketing performance through KPIs, content effectiveness, and ROI.
Required Experience & Skills:
- Education: B.E./B.Tech in Computer science / Electrical / Electronics / Instrumentation or related field + MBA preferred
- 10+ years experience in product marketing, product management, or GTM in digital/AI solutions.
- Strong knowledge of Industrial AI, IIoT, and digital platforms .
- Experience with asset-intensive industries (Energy, Utilities, Chemicals, Mining, Manufacturing, Transportation).
- Excellent communication and storytelling skills.
- Global stakeholder management and international exposure.
